Legal

Privacy Policy

Effective Date: March 2026

APEX Lending ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, how we share it, and the choices you have when you visit our website or submit a request.

Information we collect

  • Information you provide: name, email address, phone number, mailing address, loan request details, and any other information you submit through forms or communications.
  • Application and inquiry information: details you provide so we can review and respond to your inquiry.
  • Usage and device information: browser type, device information, IP address, pages viewed, and interactions collected through cookies and similar technologies.

How we use information

  • To review, process, and respond to inquiries or requests.
  • To communicate with you about your request, application, appointments, document requests, and support needs.
  • To operate, improve, secure, and troubleshoot our website and services.
  • To comply with legal obligations and protect our rights and users.

SMS communications and consent

If you provide your phone number through our website and opt in to SMS communications, we may send text messages related to your inquiry, application updates, document requests, appointment confirmations, and customer support. Message frequency may vary. Message & data rates may apply. You can reply STOP at any time to unsubscribe and HELP for assistance.

SMS opt-in data and consent will not be shared with third parties or affiliates for their marketing or promotional purposes. We may share your information with service providers who help us deliver messaging services, website hosting, customer support, or business operations, but they may only use the data to provide services on our behalf.

How we share information

We may share information with trusted vendors and service providers that assist with website hosting, analytics, communications, customer service, and inquiry processing. We may also disclose information if required by law or to protect rights, safety, and security. We do not sell your personal information.

Cookies and tracking technologies

We use cookies and similar technologies to help the website function, analyze traffic, remember preferences, and improve performance. You can control cookies through your browser settings.

Data security

We maintain reasonable administrative, technical, and physical safeguards designed to protect the information you provide. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your choices and rights

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law. You may opt out of marketing emails by using the unsubscribe link in the email. You may opt out of SMS messages at any time by replying STOP. To request help with your information or communications preferences, contact us using the details below.

Contact

APEX Lending
Registered Business Address: 254 Chapman Rd, Ste 208 #27460
Newark, Delaware 19702
US


© APEX Lending. All rights reserved.